So you’ve decided to give up some of your precious Netflix watching time to become a fashion blogger, now what? The idea of writing a fashion based blog seems incredibly easy, at least it does if you’re an Instagram socialite with what seems to be never ending funds at your disposable and a Narnia based closet at your fingertips. If, however, you are simply a regular person with a steady nine to five, limited wallet space, and a huge love for fashion, blogging in the field may prove to be a slightly more challenging hobby. Between keeping up with trends, developing non-repetitive material, and keeping content fresh it is very easy to go next to broke trying to upkeep a fashion blog but with a few cut backs and a creative approach to styling you can put together a very appealing blog without having to buy a new Chanel bag every week.
Off season clothes are not just space hoggers. Use the items you would usually tuck away in the back of your closet to layer with. Chances are most people will not remember that tank top you wore to the beach six months ago and will not back track through your posts to see when you’ve used this item prior. Use it under winter pieces and blog about layering for cooler seasons. The same layers can later on be styled with a white button down or a mini skirt and leggings to give you more options from just a few items.
Sales are your friend. If you must shop, shop smart. Investing in a few accessory pieces such as a designer bag or higher end jewelry is a great idea as you can constantly wear them or have them in the background of your post images. For anything that is trendy and seasonal, it is best to keep the costs low. Chances are these items will be out style as quickly as they became popular so no point wasting your hard earned money on them, instead use that cash flow to go to a fashion based event and document it for your blog.
Invest in basics. It’s nice to have some bright and in your face statement pieces but for a style blogger nothing beats a good basic. If you’re going to splurge on tank tops, tees, and legging then make sure they are made of fabrics that will last. A designer brand is great to have on hand but realistically these items are going to be worn under other pieces so head over to Aritzia and stock up. While you’re there, pick up a few cashmere scarves and sweaters, those will always be in style and are great pieces to talk about during the cooler months.
Give some love to second hand pieces. Buying designer does not always mean taking out a second mortgage on your home. Scoping out local consignment stores or shopping in online second hand brand label boutiques can save you a ton of cash and keep you in the running with the top fashion bloggers. Most items can be acquired in next to new condition at a fraction of the price. Often enough you can find an amazing deal on an item and invest in a few alterations to customize pieces to your own lifestyle.
When in doubt, think vintage. This is a huge trend right now that is working magic for fashion bloggers on a budget. Incorporating vintage items you’ve found in a thrift store or even your grandmother’s closet are a great way to add individuality and keep costs low.
Whatever your budget is, being a fashion blogger is an incredibly fun and rewarding experience. If you have a love for style and an eye for couture then you should have no trouble getting into this line of work. And if nothing else, it is always a great excuse to get reacquainted with your closet.
Guest post by:
Inessa Radostin is a Toronto based lifestyle blogger for The Stylographers blog and Public Relations Director with SMASH BOX MEDIA.
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