Trying to land guest posters can be a frustrating experience.
Pitching through social media and niche forums rarely works if you want to attract blogging big dawgs.
- Ditch the pitch.
- Rethink your approach.
- Become the hunted. Not the hunter.
If you follow these 6 tips you can attract successful guest posters to your blog.
1: Respond to Emails Promptly
This is by far the biggest mistake bloggers make that repels guest posters.
If blogging icon Zac Johnson can respond to my emails with hours or at the most, within 1 day you can respond to guest post submissions within 1 day to be prompt and professional.
If you want to be on the ball respond within 1 to 3 hours outside of your sleeping hours.
Being prompt and helpful catches the attention of professional bloggers whose guest posts can expand your blog and brand awareness.
2: Set Up Clear Ground Rules
Establish clear ground rules for your blog.
Be clear on the post word count, the topic accepted, the number of links allowed and demand only high-quality posts.
Create a thorough page listing all guest posting ground rules to avoid any confusion. I rarely submit guest posts to blogs with few ground rules because I have little idea what would be accepted or rejected on the blog.
Remember to ask for a headshot and author bio before the guest post is submitted. I often receive such requests after I email my guest post which slows down the submission and publishing process.
3: Be Nice
Being nice is one of the most overlooked ways to get bloggers to guest post on your blog.
Be cordial, polite and pleasant with your interactions. Remember that you’re dealing with people, not words on a screen.
Pleasant bloggers place more guest posts than unfriendly bloggers because you love partnering with nice people. Nice guys and gals finish first, not last.
I quickly warm to friendly bloggers and release on unfriendly bloggers. You may be successful but unless you are genuinely enjoying the ride it’ll be difficult to attract a high calibre of blogger to guest post on your blog.
4: Design a Professional Layout
Design a professional layout to draw in established bloggers who want to guest post on your blog.
If you struggle mightily to attract and place guest posts you may have a presentation problem.
Few bloggers gravitate toward blogs with free themes or unprofessional designs.
Pay for a premium theme. Hire a skilled web developer to design a professionally-branded blog.
Cut through your struggles. Land more guest posts.
5: Blog about One Topic
Blog about one topic to send a clear message to potential guest posters.
I instantly cross potential guest posting blogs off of my list when I see two or more topics being covered because it is virtually impossible to build a stunningly successful blog if you divide your energies.
Most highly successful bloggers specialise. So should you.
Cover one blogging topic. Attract successful bloggers who want to cover that specific topic.
6: Drop the Fees
If you want to attract guest posters to your blog drop any guest posting fees.
Adding a fee minimises the pool of potential guest posters. Unless you generate 100,000 monthly visitors to your blog few bloggers will pay for the right to guest post on your site.
You need to build your blog up before charging for guest posting rights.
I recently visited a few low profile blogging tips themed blogs charging healthy rates for the right to place a guest post. If Darren Rowse is not charging guest posting fees you may want to rethink that strategy.
Take down barriers to guest posting. Ditch the fee.
The Wrap Up
Placing guest posts on your blog doesn’t need to be a struggle.
Follow these tips to partner with successful bloggers, to drive passive traffic and to lessen your workload.
Guest post by:
Ryan Biddulph is a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur, John Chows Dot Com and Neil Patel Dot Com. He can help you retire to a life of island hopping through smart blogging at Blogging From Paradise. Find Ryan on Twitter at @RyanBiddulph