Brand or business name:
Please tell us about the product or company you would like the blogger’s help with?
The 18-inch Designafriend dolls make the perfect companion for any aspiring fashionistas. Each doll has super-soft hair, perfect for styling and comes beautifully gift packaged with tissue paper, a gorgeous bracelet for you to wear and a fashion diary for all those stylish designs!
There’s a whole range of outfits to choose from that can be mixed and matched for hours of styling fun, plus each outfit comes with a unique charm that can be added to your Designafriend charm bracelet. Accessories range from a simple underwear set to a whole collection of wooden furniture to make a complete Designafriend world.
Designafriend comes under the Chad Valley brand and has been sold exclusively through Argos for the last 5 years.
What is the blogging assignment?
With each new Argos catalogue comes an entirely new collection of Designafriend dolls, outfits and accessories, launched twice yearly. This July, we’re launching an exciting new star product which includes a doll and travel-related accessory set, retailing at £80.
We’d like 3-4 Instagram posts containing this product and for it to be featured in an Instagram unboxing story where we see the kids opening and playing with the product.
What type of blogs are you looking for?
We’re looking for mummy/daddy social media bloggers with children aged 5-12 who are specifically interested in dolls/hairstyling/fashion play
Preferred geographic location of the blogger:
How might you compensate the blogger?
Getting to keep the product
How else might you compensate the blogger?
Our chosen blogger/s will receive a box of Designafriend product including our new star item and a selection of dolls, outfits and accessories, with a value of £150.
When would the blogger need to complete and publish the blogging assignment by?
1-2 weeks after receiving the product/item to review or email agreement to proceed.
Assignment close date:
Bloggers’ follow-up assignment form
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