Brand or business name:
A well-known eye health product company
Please tell us about the product or company you would like the blogger’s help with?
Dry eye syndrome, otherwise known as dry eye disease, affects one in four people in the UK. Most people don’t even know they have it. People that suffer with dry eyes don’t make enough basal (lubricating) tears, or the ones they do make are of poor quality. This causes the eye to become dry and irritated. It can also cause the eye to produce watery type of tears, which only help for a short period, which can leave the eye uncomfortable and gritty. Other symptoms include blurred vision, red eyes, pain, gritty sore eyes, discharge, and sore eye lids. Additional general health conditions can cause dry eye such as autoimmune disease or hormonal changes. There has also been a significant increase of dry eye due to increase use of screens and wearing masks during the pandemic.
What is the blogging assignment?
We are very reliant on our eyes for everyday life, so it is important to make sure we look after them and keep them hydrated. As part of a bigger communications activity, we are looking for influencers and vloggers who had #NoEyedea about Dry Eye, to help raise awareness and maybe even notice some of the symptoms themselves. We want you to post about the symptoms and what to look out for. Even better if you find out you’ve got some of the symptoms yourself. Influencers will receive 3 month’s supply of free products to help manage their dry eye – drops, wipes and nutritional supplements.
What type of blogs are you looking for?
Lifestyle, beauty, health, women over 40, eye problems, eye health, contact lens wearer.
Preferred geographic location of the blogger:
How might you compensate the blogger?
Getting to keep the product
How else might you compensate the blogger?
Influencers will receive 3 month’s supply of free products to help manage their dry eye – drops, wipes and nutritional supplements.
When would the blogger need to complete and publish the blogging assignment by?
1-2 weeks after receiving the product/item to review or email agreement to proceed.
Assignment close date:
Bloggers’ follow-up assignment form
This assignment has now FINISHED and is CLOSED.
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