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Instagram assignment

Brand or business name:

Clever Tykes

Please tell us about the product or company you would like the Instagrammer’s help with?

Clever Tykes is a series of three storybooks for children ages 6-9 to inspire them to be positive, resourceful and enterprising.

The Clever Tykes books promote important values through morals and role models whilst being fun reading books. Perfect fiction for bedtime reading, home learning and character building.

The main characters are Walk-it Willow, Code-it Cody and Change-it Cho. Each character realises that there is something they are especially good at or passionate about, and they set about making this into their own venture. The stories incorporate the target literacy and numeracy skills for the specific age range and the entrepreneurial messages are subtle whilst important characteristics such as innovation, independence, goal-setting; hard work and resourcefulness are promoted.

This review perfectly sums up everything the books are trying to achieve:

“Personally, I think these books are fantastic. Eva’s attitude has changed since reading them. She has started putting a lot more effort into everything. Challenges no longer end in tears since Eva read the Clever Tykes books. Eva is stopping to think of ways she can solve problems rather than getting upset and feeling defeated. Definitely, a sign the books have helped instil positive enterprising behaviour.”

More information can be found at

What is the Instagram assignment?

We are seeking independent reviews of our storybooks to help generate awareness of the Clever Tykes series and the accompanying online resources.

In return for a set of the storybooks, we would like posts on Instagram, features on Instagram Stories and wonderful pictures of children reading and enjoying our storybooks! Please tag @clevertykes in your images.

Your posts could include:

– pictures of children reading the storybooks
– the storybooks against fun backgrounds
– a review video from you on any changes in behaviour that you have noticed since your child read the storybooks (or a change in the questions they asked!)
– a short review video from your children on their favourite parts of the storybooks, and who their favourite characters are!

What type of Instagrammers are you looking for?

We are looking for Instagrammers in the parenting or education sectors. Ideally, you will have a child ages 6-9 or be a primary school teacher.

We are looking for accounts with:

– good engagement on their posts
– overall strong social media presence
– respect and influence in their field

We want to be represented by exciting, influential and knowledgeable bloggers and Instagrammers who clearly know about children’s reading and the adventures of primary school kids!

Preferred geographic location of the Instagrammer:


How might you compensate the Instagrammer?

Getting to keep the product

How else might you compensate the Instagrammer?

The storybooks are available via Amazon for buyers in UK and Europe, so of course, you can use your own Amazon Affiliate links to promote them to your audience.

We also have our own affiliate scheme for Instagrammers interested in getting more involved.

When would the blogger need to complete and publish the Instagrammer assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceed.

Assignment close date:


Instagrammers’ follow-up assignment form

This assignment has now FINISHED and is CLOSED.

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