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Instagram: You Get One Shot to Impress

Instagram is the the “it” social media platform for bloggers. However, we both know tomorrow it could be Periscope or another new kid on the block. Instagram gives you one shot to impress. Can you tell your story with one image?

I sat down with event photographer Trisha Leeper and asked for tips. If you are not familiar with Trisha Leeper, she has photographed many A-List events and even had the pleasure of photographing Mark Zuckerberg.

Six tips on capturing a story in one single image

1. What is your story? What is your story about? The who, what, when , where and how.

2. What are you posting on Instagram? Your goal is to engage the reader. When you can engage a reader and they will take the time to look at collections and head to your blog to read more about the image’s story.

3. Don’t be afraid to stage. For example if you are at a Coca-Cola event, place the coke in your subject’s hand and then take the picture. Keep in mind it’s digital. Don’t be afraid to position. Think like an artist. You can always try different angles. If you are uncomfortable with staging a shot, practice and practice with your close friends.

4. Make your subject look good. Don’t be afraid to take the time to compose a shot. Make them look the best as possible. If they are holding a bag, hold it for them, fix their hair and politely tell them they have spinach in their teeth. Remember they are trusting you to make them look good.

5 Know the limits of your camera. The flash on a smart phone can’t travel further than so many feet. Another limitation are action photos. They are not as fast as to track. Blurry photos happen all the time with smartphone cameras. Make sure your lens is clean. Thumb prints get you every time.

6. As a blogger build relationships with event photographers. After you have made your introduction, ask an event photographer if you can join them on a shoot.  Why?  You can see how they stage the subjects in the photo. Perhaps you could work together at future events. For example, a PR firm sends you the blogger an email inviting you to an event. You might want to ask if they need an event photographer.  You can make a recommendation. Also, if your new friend the event photographer receives a plus one for a cool celebrity job, they might just call you up to cover the action!

Trisha gave me five tips but I added one of my own to make it six.

Thank you Trisha Leeper for the tips. You can visit Trisha’s website at or follow her on Instagram .

Guest Post by:

Becky is a lifestyle and tech blogger based in San Francisco Bay Area.  She blogs at and is active on Twitter @siliconvlodge.



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