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Juiven8 drinks blogger outreach case study

About Juiven8 Drinks

Juiven8 is the UK’s FIRST 250ml protein drink blended with real fruit, fruit juice and coconut water, perfect for consuming in the gym or on the go.

How did you hear about Bloggers Required?

I came upon ‘Bloggers Required’ by chance. Having no previous experience of working with bloggers, and having had this type of activity recommended, I conducted an online search to find a company that would be able to put me in touch directly with bloggers – and Bloggers Required came up!

Can you briefly overview the scope of the assignment which you wanted bloggers to help you with?

I wanted to use this service to help launch a new fitness drink – being a start up business and not having the luxury of big marketing budgets, spreading the reach of the product and the brand online across social media in a very low cost way I particularly important to me. The assignment itself was to review my drinks and provide an honest review  as to the taste and benefits of the product.

Blogging assignment created:

Blogging assignment: UK female health, fitness and lifestyle bloggers wanted to be the first to try a brand new protein fruit juice that’s going to take the market by storm!

How many bloggers did you choose to work with, via connections from Bloggers Required?

I had a really good response to my assignment which I was delighted with, as I had been pretty specific about the blogger profile that would best suit my product. Out of the 60 or so responses, I chose to work with 20 bloggers from across the UK, which gave me the perfect mix of female bloggers of different ages and backgrounds.

What sort of coverage have you achieved or hoping to achieve?

The coverage has been great – the bloggers did a fantastic job, not just with their blogs, but sharing pictures and posts across Facebook and Twitter of Juiven8, starting from reviewing the samples, through to using the product and reviewing it.

Can you name any specific business results you’ve achieved, as a result of sourcing bloggers from Bloggers Required?

Aside from the reach, having Juiven8 reviews online has really helped with the credibility of the product when in front of the Retail Buyers.

Would you use Bloggers Required again? If so why?

Yes I would certainly use Bloggers Required again – it was a very simple and easy way to reach out to keen bloggers who are using this platform to launch their blogging career. Andy at Bloggers Required was also extremely helpful in talking me though the process!!

Client quote:

I would 100% recommend the services of Bloggers Required as a ‘must have’ for any new business wanting to gain product / brand awareness on a small budget.

– Ali Turner, Director & Co-Founder at Juiven8 Drinks

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