Your Media Kit
So, now you know what your media kit is and how beautiful it could look, it’s time for you to fill it with all of the good stuff.
When brands read media kits, they want concise and impactful information that is easy to understand within seconds. PRs, brands and account managers may see hundreds of media kits a day, so don’t let yours be lost among them.
Your media kit does not have to be an essay. It doesn’t have to give details on your muses, your influences, or your life story.
Media Kit Information: Must Haves
You should treat your Kit like a business card. Quick, snappy information about yourself, your metrics and your channel, a short bio about yourself and the services you provide.
Here are your media kit must haves:
– full blog link as a full URL
– your blog’s branding – logo, colour scheme, header
– where possible, your full name and contact details – no need for your postal address but definitely your email address and social media handles
– clear themes of your blog – for example: mummy blogger, travel expert, beauty influencer
– up to date blog stats: use Google Analytics to find your monthly page views, unique visitors count, page views, DA score, bounce rate. Use this opportunity to highlight your successes
– recent date social media stats – followers, brands collaborated with, successful ad metrics, average story views etc.
– the demographic of your audience – is it parents? 20-somethings with itchy feet? Women over 40s?
– which services you offer. This could be product reviews, copywriting, link building, SEO knowledge etc.
– what makes you stand out as a blogger – your USPs could be the best way to secure those lucrative collaborations. – – extras like: do you take incredible brand photos? Is your audience super engaged in particular content?
Make Your Blogger Media Kit Better Than Your Competitors’
Honestly, your media kit doesn’t have to be the most beautiful thing on the internet, so long as it is branded properly. That is how you will stand out from your competition.
Brands are always using tags and looking to work with bloggers. Lots of them use Bloggers Required to help connect them quickly. Many of them have huge marketing teams on board who will help them find amazing bloggers.
To ensure that you are being seen by the right kind of brands, you need to be sharing your media kit lots on social media.
Here are the to places your media kit should be:
- in your contact area within your blog
- in an easy to find link in your blog’s navigation bar
- Publicised across different social media channels with direct links
– as a PDF that can be downloaded on your blog and socials
- Rotated as your pinned tweet on twitter
In our last post, you were able to see some great blogger media kit examples. These are great for formatting but content is key. Your content needs to represent you, your achievements and your services.
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