Please share this assignment with other bloggers.

Start the New Year With These 6 Great Blogging Habits

Blogging is an ongoing venture that requires consistent attention, smart planning, and lots of effort. If you’ve taken a laid-back or haphazard approach to your blogging, you’re sure to see equally irregular results. Make this your year to shine by polishing up your posts and taking a smart, systematic approach to your writing. Turn these successful strategies into well-ingrained habits to revitalise your blog and finally get the response you’re after.

Identify Your Niche

What is your niche? If you can’t sum up an answer quickly, then take some time to identify your blog’s purpose. If you’re an established blogger, examine your statistics. Which posts get the most interaction? Who are your readers and what are they looking for when they’re surfing the web? If your blog consists of a smattering of diverse topics, it’s time to hone in on those that are really connecting with your readers and ditch the outliers.

If you’re new to blogging, pinpoint your niche before you begin so you can launch with a finely honed selection of posts that appeal to your desired demographic. Gather as much data as you can about what your target audience is interested in, and make sure your blogging plan always caters to that.

Develop Your Voice

Every blog has its own distinct voice. Whether you’re a single blogger working on one project, or you’re assigning posts out to a team of writers, it’s important to define the tone that’s best suited to your site. The light, playful voice that’s perfect for a fashion blogger wouldn’t suit a business-focused site. Maintaining a consistent voice will give your blog a distinct personality that’s more likely to win over readers.

Develop a style guide that clearly identifies the key elements of your voice. List key terms and phrases that you want to focus on as well as those that you should never use. If you’re writing a fitness blog, consider how your audience is best motivated. Do they respond to an uplifting and inspirational tone, or are they more responsive to a tough and commanding approach? Know what works, and use this information to forge a deeper connection with readers by using a voice with whom they’ll naturally connect.

Follow Your Industry

Once you’ve defined your niche, you can target the top influencers, professional organisations, and publications within your industry. Who has the most Twitter followers in your area? Make sure you’re following them as well. Which companies produce the most comprehensive studies in your field? Keep a close eye on their releases so you’re never behind the trends.

Get out and interact with your audience as much as possible. If you’re writing a fitness blog, hit the gym and strike up some conversations. If you’re marketing toward pet owners, participate in local dog walks and chat with everyone around you. Cultivate rich relationships and close connections with the most important individuals in your area, from other bloggers to news reporters, so you can produce content that’s unique, informative, and perfectly positioned to answer your audience’s needs.

Create a Calendar

The best bloggers are prolific and consistent. Avoid posting in big bursts, even if this is how you write. Blogs that are focused on current events obviously need to post immediately so you can ride the wave of interest while it’s strong. However, you can combine these types of posts with evergreen content that’s easier to schedule ahead. These types of pieces allow you more flexibility with your writing. Simply schedule your blogs to post on future dates so readers will find new content on a predictable basis regardless of when your prolific writing stint took place.

If you struggle with consistency, a blog calendar can serve as an invaluable tool for staying on track. Consider offering themed posts on a weekly basis to make it easier to ideate. If you hit on a popular topic, try expanding it into a series. Thinking ahead is key.

Stay Social

Blogging isn’t as simple as crafting unique posts and hitting the publish button. You need to actively promote your pieces with smart content marketing to make sure you’re reaching an ever-expanding audience of readers. After you’ve polished your post, craft smart snippets for social media. This may include engaging Facebook posts, clever Tweets, and Pinterest-worthy pictures. Create a checklist of social media activities that you want to produce for every post, and complete this important step consistently.

Remember that your initial share is only half of the equation. Check your social accounts regularly and interact with your audience. Reply to comments on your Facebook posts, retweet positive mentions, and answer emails with a warm, personal response. If your blogging efforts aren’t socially focused yet, resolve to reframe your efforts in the new year.

Analyze Your Efforts

Improving analytics is always a hot topic with bloggers and marketers, and for good reason. Proper analysis will help you identify your successes, pinpoint your failures, and continuously adjust your efforts to yield the best results. Make sure you know where your readers come from. What search engines and terms lead them to your blog? Which posts get the most shares, tweets, pins, and comments? When are your readers visiting the blog? Do you have a strong Monday morning audience, or late-night readers?

Even the smallest of details can yield interesting insights when you take the time to really analyze all the information available to you. You might learn that you have an abundance of afternoon visitors because your young mom followers are popping in during nap time. Taking this data from your blog, you can adjust the timing of your emails to better connect with your audience. Resolve to check in with your analytics often and continuously seek fresh ways to look at the data.

Updating your blogging approach for the new year can help you reframe your efforts and revitalise your online presence. Remember to stay flexible as you evolve, constantly responding to cues from your readers and making timely adjustments whenever you receive new information. With the right combination of consistent content and versatile strategies, you can make this a year to remember.


If you would like to get involved with Bloggers Required, we're always happy to hear from prospective advertisers, newsletter sponsors and partners, just give us a shout at [email protected]

Bloggers Required does not write or imply any association with, nor endorsement by or of, the product/service/brand/business/blogger named in this blogging assignment/giveaway/request or similar, and is not responsible for the assignment/giveaway/request or similar contents or their authenticity. Please read our T&Cs, blogger FAQ and ethical blogging guide before applying to blogging assignments UK – US.

Important updates to Bloggers Required policies

We've updated our T&Cs and Privacy policy (14/05/2018). You can see them here > By continuing to use our services, you acknowledge our updated Privacy Policy and agree to the rest of the updated T&Cs.

Thank you for being a part of the Bloggers Required community.

The Bloggers Required Team

Subscribe to our mailing list to receive NEW & EXCLUSIVE blogging assignments & news.

Never miss out on new and exclusive blogging assignments and news again. You can unsubscribe via the unsubscribe link found in the emails themselves at any time.
  • Email adress
  • If your blog has a secondary focus, please add it here.
    Please read our T&Cs/Privacy policy, including your consent to your submitted data being collected and stored. You can unsubscribe from the assignment and news emails, via the unsubscribe option found on the individual emails themselves at any time. You can also request your data be removed from our "PR friendly" database here

    By ticking this box you are agreeing to our T&Cs

  • Once you have completed this form you will be redirected to a confirmation page.

  • This field is for validation purposes and should be left unchanged.

©2021 Bloggers Required - Blogger Outreach Service Since 2012 | T&Cs and Privacy Policy

Contact Bloggers Required

We would love to hear from you! Please fill out this form and we will get in touch with you shortly. We aim to answer all queries within 24 hours.


Receive NEW & EXCLUSIVE blogging assignments via our weekly email newsletter

Join over 16,000 bloggers and subscribe to our mailing list to receive NEW and EXCLUSIVE blogging assignments, giveaways and news.

Log in with your credentials

Forgot your details?