Blogging assignment: UK Bloggers wanted to review and test Jimmy’s new GINGERBREAD Iced Coffee!

Brand or business name:

Jimmy’s Iced Coffee

What is the blogger assignment?

Hey people!

Myself and my team are launching Jimmy’s GINGERBREAD Iced Coffee into all Selfridges stores this October! (Double fist pump). Put simply, we would just like some brand exposure at a roots level, and are hoping that relevant bloggers will be interested in sampling and writing about the new Gingerbread flavour, or covering Jimmy’s as a business.

We are sending press releases out to all the top publications, but we don’t know how well it’s going to work. To be honest, I think personal blogs can be more effective in letting people know about stuff and that’s where we’d love your help. The following is the press release we are sending out:

START!
Jimmy’s Iced Coffee, the one and only BRITISH, ready-to-drink Iced Coffee is snuggling itself onto the shelves of all Selfridges stores and other cafes and delis from October with its latest addition to the fleet of wonder cartons…

Please welcome, Jimmy’s ‘Gingerbread’ Iced Coffee!

This awesome Iced Coffee stuffed with natural gingerbread flavour will ‘wrap you up and cool you down’ as the first Winter frosts creep in. “Stay refreshed and Keep Your Chin Up in style” say the crew at Jimmy’s, who are unbelievably excited about their new Winter creation.

Ethically sourced Coffee and British milk go into your new Jimmy’s, and at 148 calories, you won’t even feel naughty whilst indulgently sipping from the carton!

Prices start from £1.79 depending on where you get it from and you’ll also find it in Budgens and Waitrose (fingers crossed) from November.

www.jimmysicedcoffee.com and we’re on Facebook, Twitter and more!

Please get in touch if you want to find out more!

What type of blogs are you looking for?:

We’re looking for anyone with enthusiasm, who’s interested in things that are a little different and who clearly likes Iced Coffee. We want to be seen to be hanging out on your blog so it fits. I wouldn’t want this to land on a ‘highways agency safety blog’ or a ‘techno keyboard tricks and tips page’ if that makes sense. If you have a look at ourfacebook.com/jimmysicedcoffee or our website at www.jimmysicedcoffee.com you’ll get a feel if it fits?!

Preferred geographic location of the blogger:

Europe

How might you compensate the blogger?

Getting to keep the product

How else might you compensate the blogger?

Five of the most interesting and relevant responses that we receive from UK bloggers will be sent samples of the new Gingerbread flavour to review.

Additionally, we’ll big up the best blog posts we get! It’s all we can really do for now, but we’ve got to start somewhere I guess.

Thanks to all and hopefully you’ve read this far!

Keep Your Chin Up,

Jimmy Cregan.

Assignment close date:

3 January 2013

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