The Mayhew Animal Home Rebrands to ‘Mayhew’
The longstanding London-based animal welfare charity, The Mayhew Animal Home, has rebranded, overhauling its brand strategy, identity and logo to appeal to a wider audience and highlight the range of proactive animal welfare and community outreach work it delivers in addition to the rescue and rehoming work it is well known for.
The charity has rebranded to ‘Mayhew’ with a new strapline, ‘for dogs, cats and communities.’ Their strapline was formerly `Helping animals and their carers since 1886.’
The rebrand was prompted after the charity recognised that supporters and the general public were not necessarily aware that the organisation is much more than an animal shelter with its increased focus on preventative work, education and community engagement, aimed at improving companion animal health and welfare both in London and overseas, whilst simultaneously retaining its heritage of more than 130 years of addressing the issues in its local area.
The charity also recognised that with the rebranded focus its supporter base could be broadened, appealing to a wider audience.
The London-based charity, which provides help and support to neglected, unwanted and abandoned animals as well as vulnerable, sick and elderly pet owners and the homeless and their pets, worked on the rebrand with the London branding agency, Fabrik Brands.
“We have had a significant and sustained, long-term impact over the years helping pets and their owners in the community across London and receive great affection from our supporters who know us and our work, however, this is not necessarily reflected in all of our audiences and the broader public awareness and perception,” said Sonya Brucciani, Head of Marketing and Communications at Mayhew.
“In order to engage with new