In today’s world, a good post just isn’t going to cut it. You need to have an outstanding blog post. There are various elements which make an outstanding blog post. In this post, we are going to discuss the major elements which are needed to make an outstanding blog post, and why they are important.
Elements Needed To Make an Outstanding Blog Post
1. An Engaging Title/Headline
The title is arguably one of the most important element of a blog post. A great title is essential to get visitors/readers to read your blog post. An engaging title will spark curiosity and will be more likely to get clicked. When you combine an engaging with well-thought keywords which affirm the blog post’s topic, you will be on your way to creating an outstanding blog post. Using some catchy keywords like must know, secret, less known, and such others, will entice the visitors/readers to click on the headline/title, and then read the rest of your blog post.
#Tip Make sure the blog content lives up to the promise made on the blog post title, else you will end up losing your credibility.
2. A Great introduction
After catching your readers interest with the headline, you need to keep their attention. Thus, the introduction of a post is very critical. If your introduction is interesting, catchy and engaging, the readers will continue to read the rest of the blog post. The introduction is actually where you create a the bond with your readers. Your introduction should make your blog post’s topic clear. The introduction can start with a description, a question, a fact, or even a quote.
3. Easy to Read and Quality Content
An outstanding blog post should have outstanding content. The content should make the readers more involving, should be useful and conversational. The content should also be well organized so that it is easy to read. The more readable your content is, the easier it will be assimilated into the reader’s mind, and remembered.
4. Search Engine Optimized
An outstanding blog post should be SEO optimised so that it can rank high in the search engine results’ pages. To create outstanding blog posts, you need to learn SEO so that you can build a wide and sustainable reader base. Although SEO can be quite complicated when you are writing for your audience, you can employ this strategy which I find every effective; tuning into your particular audience’s mind set, and writing for them. Always trust your gut, and write quality content for your audience, and the SEO part will naturally take care of itself.
5. Images and Visuals
In today’s smartphone world, people love images and visual media. Choose the perfect and appropriate images for your blog post, and make sure the Images deliver abstract messages to the readers about your post. However, make sure the images and visuals are not distracting the readers’ attention. Remember that the readers visited your blog to read the blog posts, and not to simply see images.
With millions and millions of blogs and sites out there, it is pretty easy for the visitors to have a rough time distinguishing the blogs they’ve visited before, and the blogs they haven’t. Therefore, your blog needs to be unique and should stand out from the rest. To do this, you can use different structures, color schemes, and such others. You can also give it a unique artistic twist. However, try and keep things in control. If you manage to do this, you’ll certainly have an outstanding blog post.
7. Should Provide Value
Today, readers are much more drawn to blog content which benefits them. Fortunately, there are numerous ways of providing great value content; you simply need to identify the benefits which your particular audience want, and then you can cater to those needs.
8: Encourages Interaction, and Action
Although a blog post is basically used to inform, the ultimate goal of an outstanding blog post is to encourage engagement, interaction, and action. In order to encourage the audience to engage and interact with you, you will not only need to remind them to do so, but you should also show them how to do it. As you start engaging your audience, you’ll want to draw them much closer so that they can help you accomplish your blog’s objectives. For instance, you might ultimately want to sell or promote particular products or services.
9. Social Media Integration
In today’s highly interactive world, many blogs include buttons, links, and badges which encourage their readers to share or vote for their content on various social media sites. You should make sure your blog post has this particular element, however, do not over do it because that can actually harm your blog; too many buttons may cause the blog’s theme to seem unorganised and cluttered.
Creating an outstanding blog post requires lots of hard work, research, and careful preparation. If you properly incorporate the above elements, you should be well on your way to creating an outstanding blog post.
About the author
This post is written by Andy Merchant, Co-founder of Bloggers Required. When Andy is not working, he can found him with a camera in hand, pretending to be an amateur photographer. Find him on Google+ and Twitter.
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