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Blogging assignment

Brand or business name:

BabyLed Food Ltd (to include BabyLed Spreads and BabyLed Pure Veg)

Please tell us about the product or company you would like the blogger’s help with?

At BabyLed Food, our aim is to make available to babies and toddlers the same (if not better!) range of tastes, textures and food types that we as adults have become accustomed to. Squeezy pouches and purees have had their day – it’s now time to let your little one lead the way!! BabyLed Food stands for good quality, healthy food products that can be enjoyed from the start of weaning and onwards – helping your child to explore proper food right from the off. Nothing artificial, nothing unhealthy. Our BabyLed Spread range offers six savoury flavours to try: Carrot, apple & hummus; Red lentil & sweet potato; Avocado, red pepper & tomato to name but a few! The spreads are ideal as an accompaniment to toast, veggie sticks, mini sandwiches and are perfect as a pasta sauce alternative! Perfect to allow little one explore new tastes and textures! We also have our BabyLed Pure Veg range, a convenient pouch of steamed vegetables ideal for weaning when on-the-go! They’re a perfect size for babies/toddlers to hold and feed themselves and will stay fresh in the fridge for ages (4 weeks) so you’re never short of something when in a rush! BabyLed packaging is all recyclable (we supply return envelopes for our pouches so that no plastic is sent to landfill) so you can be assured we are always conscious of the environment for future generations!

What is the blogging assignment?

We’re looking for 3 x mum & baby bloggers who are just starting their weaning journey to collaborate with us to firstly review our baby/toddler food products on their blog platform and then provide content for weekly social media posts which we’ll publish on our Facebook/Instagram pages, plus our website. An ideal collaborator would be female with a 5-6-month-old, very much nearing or just started weaning on solid food. We’re looking for open, honest social media posts with photos and perhaps an occasional video – the posts are to promote interaction with the BabyLed website and will track your progress throughout weaning. We’re looking for achievements, failures, meal ideas, thoughts and fears to do with weaning – anything really! Any posts relating to BabyLed products would be of course welcome!

What type of blogs are you looking for?

The blog can follow the blogger’s set format, after which we are looking for a short social media post to be sent through to us in the first instance, complete with any images where possible, which we will then make public following formatting etc. One post is required weekly and the assignment is to run for a minimum of 6 months, with a view to longer if successful.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Free samples of BabyLed Food products will be sent initially for review.
1 x weekly social media post will be paid at £20.00 each.

How else might you compensate the blogger?


When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceed.

Assignment close date:


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