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If you’re looking for a new way to get your partner into bed this Valentine’s Day, Superdrug has the perfect solution with a limited-edition euphemism lube range, available exclusively online.

Superdrug commissioned the research of 2,000 Brits to understand whether Valentine’s Day falling mid week would impact people’s appetite for sex and the steps partners would be taking to get their other halves in the mood.

The findings also show that rather than just telling each other that they’d like sex, partners use more subtle signals including; facial expressions (31%), secret signs (48%) and even emojis (7%), 54 % of people say they use a secret language with their partner to let them know they’re in the mood.

With 23% of the nation finding the ‘let’s get to bed’ conversation awkward, Superdrug has produced the limited edition lube range named after the nations most popular sex euphemisms for a fun way to get the conversation flowing.

Superdrug’s new research revealed the top 10 euphemisms used by Brits were:

  • Hanky-panky
  • Getting lucky
  • Fooling around
  • Playing hide the sausage
  • Stuffin’ the muffin
  • Horizontal tango
  • Special hug
  • How’s yer father
  • Dip the wick
  • Shaking the sheets

So whether you feel like Getting Lucky or want to join your partner in a No Pants Dance, Superdrug have named these lubes after five suggestive phrases the public told them they use to instigate some ‘fun’ with their partners.

Every lube is water-based, equalling easy application and no-fuss clean-up. All are priced at £3.99 each.

Hide the Sausage

It’s time to play Hide the Sausage with Superdrug’s new bottle of water-based lube, a gentle formula which will give you smooth moves and even more intense pleasure. Reactivate when needed with a few drops of water and relax into the sensual experience.

Hanky Panky

Up your Hanky Panky game with Superdrug’s new and exclusive limited edition lube. Awaken your senses and sink into the smooth texture with our non-greasy, non-sticking formula, specially designed to enhance your experiences.

No Pants Dance

It takes two to tango in the No Pants Dance, so grab a partner and take Superdrug’s new and exclusive limited edition lube for a bump and grind. With its clear, odourless and smooth texture, you’re sure to be enjoying the dance moves for longer than the average waltz.

Getting Lucky

Hang that ‘do not disturb’ sign on the door if you feel like Getting Lucky with Superdrug’s new and exclusive limited edition water-based lube. This long-lasting formula is non-sticky and non-staining, so you can try your luck over and over and over again.

Foxtrot, Uniform, Charlie, Kilo

Do you like to Foxtrot, Uniform, Charlie, Kilo… if you know we mean? Try Superdrug’s new and exclusive limited edition lube, designed to give you the most sensual and tantalising experience possible. Leave a bottle out for your partner, because sometimes you just have to spell it out.

What is the blogging assignment?

We would like the bloggers to review/include the lube in Valentine’s Day editorial alongside the new research and one other product from the Superdrug bedroom page: This could be a dedicated post or inclusion of the lubes and research in a Valentine’s Day Gift Guide.

What type of blogs are you looking for?

Health, wellbeing, lifestyle

Preferred geographic location of the blogger:

UK bloggers only

How might you compensate the blogger?

They can keep the product and pick one other from this page to include in their post:

How else might you compensate the blogger?


When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceed.

Assignment close date:

Valentine’s Day, 14th February 2018

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