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Blogging assignment

Brand or business name:

Kendal Nutricare Limited

Please tell us about the product or company you would like the blogger’s help with?

At Kendal Nutricare, we manufacture the only British Infant Formula using all-British ingredients. Kendamil is a premium range made from full cream milk content, sourced locally from farms based in the UK, mainly in Cumbria and the Lake District and we are proud to say that it is used by the Royal Family.

Our formula is free from palm oil and can be easily digested, has a more natural and sweet taste due to its full cream content and contains less vegetable oil than formulas made from skimmed milk.

We have put decades of research into every ingredient in our infant formula to support your baby’s growth and development from birth, to weaning, to toddlerhood.

What is the blogging assignment?

We are looking for parent & baby bloggers (with a large readership/following and a 30+ domain authority) to collaborate with us to review our infant/toddler formulas on their blog platform and then provide content for weekly social media posts which we’ll publish on our Facebook/Instagram pages, plus our website.

An ideal collaborator would be a parent with a little one between 6 months and 3 years old (who is at least partially formula-fed). We are also interested in open, honest social media posts with photos and perhaps an occasional video – the posts are to promote interaction with the Kendamil website.

The blog post must include: A link to the Kendamil products page, product anchor text (name of the product), personal views of what you like about the product e.g. usability, texture, etc.

What type of blogs are you looking for?

The blog can follow the blogger’s set format, after which we are looking for a short social media post to be sent through to us in the first instance, complete with any images where possible, which we will then make public following formatting, etc. One post would be requested monthly and the assignment would run for a minimum of 6 months, with a view to longer if successful.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Getting to keep the product

How else might you compensate the blogger?

Free samples of Kendamil products will be sent initially for review.

Additional compensation subject to blogger reach (in followers/readers) and subsequent engagement on social media.
1 x monthly social media post will be paid at £20.00 each.

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceed.

Assignment close date:


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