It is one thing to create engaging and informative content, but it is another thing to get it ranked high in search engines and read by thousands of people. This is where crafting awesome blog titles and posts come in. These two are the main ingredients of a successful blog.
This post contains reliable and authoritative information on how to generate incredible titles and posts. You will discover a wide range of tips and tricks for creating search engine friendly content and one that will capture your readers.
What Are Great Titles?
A great title is what sells the content that you plan to post in your blogging site. They represent the content in search engines, in social media and in emails. It is no surprise that one of the questions that some of my readers have been asking is around blog titles. One of the questions is, “What are great titles”?
Basically, a great title should be actionable, emphatic or intriguing. Here are some few examples to elaborate what I mean:
How to Give A Good Speech… Even If You Hate Public Speaking….
This is the best example of an actionable title. It tells you that the post is going to explain something useful. The second part addresses a concern you might have and persuades you to read on.
The Stalker’s Guide to Landing Your Next Job…..
This is an example of an intriguing title. By using the word stalker’ in this title, the author has created a sense of strangeness in the article. Every job seeker will want to find out what a stalker has to do with finding a job.
London Blog Club Meetup: The Exciting Experience is F***ING GREAT….
This is the best example of an emphatic title. The author has put more emphasis on the exciting experience of the club by including the word F***ING GREAT’ on the title. As a reader who is searching for the best blog meetups in London, you would want to click on this title to find out if this bold claim is true.
How To Research Great Titles And Get Title Ideas
The best way to learn how to generate great titles for your blogging sites is not to steal other bloggers’ titles. Instead, use titles of their blogs posts to learn what works and what doesn’t. You can then use the same ideas to generate your own titles.
Browsing on other people’s sites to get a rough idea and inspiration about creating great titles is not an easy task. Don’t quit yet. There are several blog title generating tools that you can use to generate you title suggestions, endless catchy topic headlines, and creative content ideas.
Blog Title Generating Tools To Try
Generate titles for blog posts.
Explore some common themes or just start creating interesting titles.
Add a keyword and get lots of potential title suggestions. Simple!
It randomly creates Upworthy-style articles. Click the button or refresh the page to see another one.
Just keep clicking until you find the style of a title you like and then add in your own keywords.
Get endless suggestion, catchy titles, and other creative blogging topics.
How To Create Great Titles
1. Start with a working title.
Before you get into the most important aspects of a title, start with a rough draft. A working title should be very specific and one that guides the creation of your blog posts. It’s also worth noting that working titles are not perfect. After generating you’re the content, you can then work around to make it clickable and search-friendly.
2. Stay accurate.
Accuracy is also an important aspect when creating titles. Readers will click a title that they believe is true. For instance, “Facebook Founder Richard Branson to give away 99% of shares.” This is a good example of an inaccurate title that readers will ignore.
3) Make it sexy
Creating an accurate title doesn’t mean that it will pop up. You should make your title a little sexier. You need to find the language that resonates with your target audience. Once you understand the persona’s preferred style, proceed to make your headlines a little sexier.
For instance, let’s say you are writing a post about, “Top 5 Beautiful Models on Instagram.” This is an accurate working title but you need to remove some boring out of it. The title may turn out to be like, “Top 5 hot and sexy models Who Are Killing It on Instagram.”
4) Keep it short
If your goal is to make your posts rank well in search engines, you need to focus on the length of the title. Basically, most search engines prefer titles under 70 characters. If your goal is to optimise your title for social media, titles between 8 to 12 words in length are the most preferred.
Check Your Title With These Tools
Find out how engaging your headline is.
The free blog post headline analyser will score your overall headline quality
Visual Headline/Title Reference Guide
What Are Great Posts About: What Posts Generally Work And Why?
A good blog post is one with a good idea, decent grammar, and spelling. But if you want to generate great content that makes readers go “Wow,” you have to go further than these essentials.
Below are some of the ingredients of a great post and why how they benefit your blog.
1. Post that has a point: Posts that have a point gives your website readers something memorable to latch onto.
2. Strategic images: Placing images in strategic positions enhance your content and help keep your readers visually informed and entertained.
3. A good structure (headings, subheadings, paragraph breaks): Post with a good structure make it easy to skim and provide flow for the reader.
4. Unique content: There are several risks of duplicate content such as being penalised by search engines.
5. Internal links: Post with internal links are better in search indexing, organic traffic, conversions and social sharing.
6. Attention to proper spelling and grammar: Your target audience expects read content that is free from grammatical errors and spellings. If they find that your content is full of mistakes, they will stop coming back.
7. Introduction and conclusion: These two ingredients make a post great because they give the reader a point of entry to and a point of exit.
How To Research Great Posts And Get Post Ideas
A blog post title may be great, but if the post itself is poorly written, you will miss your loyal visitors. You can also learn how to generate great posts for your blogging sites by getting ideas and inspiration from other blogging sites. Visit your favorite blogging site to learn which posts works and which doesn’t. Just like when searching for title ideas, you can use the same ideas to generate your own blogging posts.
Blog Post Idea Generating Tools
The process is a simple as typing in three keywords, and in return, you’ll get your list of topics to write about.
Many don’t think of it as a topic idea generator but it’s a great tool for doing so. Just like the above mentioned, you’ll need to type in your keywords, hit return and a list of potential ideas will be visible from A to Z
Great place to come up with fresh, trending blog post ideas. Type in your keywords and get the most recent trends via location, keyword or category.
This is a very FUN tool to use when you have no idea about what to post about. Just hit refresh and another idea pops up.
How To Create Great Posts
This topic about how to create great posts has been covered extensively by many bloggers. One of the bloggers who have covered this topic extensively is Dan Shewan. In his article, “How to Write an Awesome Blog Post in Five Steps,” Dan walks bloggers through a variety of information on blog writing that can make a good post great. Below are some of the points that he has covered.
1. Planning a Blog Post
These are things that bloggers should do before putting pen to paper. These involve researching for a great title and posts ideas which I have covered above. Planning also involves choosing a topic that interests you.
2. Writing a Blog Post
One of the most important tips for online writing is making a post scannable, reader and search engine friendly. There are several techniques to make a post scannable. These includes proper formatting; use of heading and subheadings; proper spacing; getting to the point; use of lists; use of bolds and italics and much more.
To write great content, you must also determine the length of the posts. There are a number of ways of looking at it. If you want to capture your readers’ attention, keep the length of your posts down to a level that is readable in a short grab. Another way to look at it is SEO. Posts with reasonable lengths are ranked well in Search Engines. My advice is to keep page over 300 words and under 1000 words.
Writing for websites and blogs is different than writing for print. For website or blogs, it is a good idea to include visual stimulation which includes images, graphs or charts. Images will help your blog post flow more effectively.
Selection Of Websites To Find Blog Images
Picjumbo is free stock photo site created by designer & photographer Viktor Hanacek in 2013. It all started when any stock photo site didn‘t want his photos due to ‘lack of quality’. Two years later people downloaded almost three millions images from this site.
Free Stock Photos. Use in anyway, anywhere, anytime
Free high-resolution photos from professional photographers. Two new images every day!
All images on this website are free to use for all purposes. There’s no link attribution required so you can also use them for commercial purposes.
Morguefile is a free photo archive “for creatives, by creatives.” Founded by Michael Connors in the early Internet days of 1996.
Pexels provides high quality and completely free stock photos licensed under the Creative Commons Zero (CC0) license. All photos are nicely tagged, searchable and also easy to discover through our discover pages.
On Pixabay you may find and share images free of copyrights. All pictures are released under Creative Commons CC0 into the public domain.
Visual blog Post Reference Guide
Why You Should Update Your Titles And Posts With New Material And Data
Try searching for anything using any search engine. You will find that search engines display the recently published content to help users determine the freshness of the post. If you update your blog titles and post with new materials and data, the search engine will modify the publishing date and display in the search engine results page. This makes your content ranked high in search engines.
In a nutshell, these are some of the benefits of updating your blog titles and posts with new materials and data.
1. Getting rid of amateur blog posts
If you are a first-time blogger, you may have created several mistakes when you published your blog posts. Also, you may have written shallow content because you knew less about the topic. Now that you have become older and more experienced, it is a good idea to look at your old posts and try to clean them up.
2. Change in your way of interpretation
As a newbie or advanced blogger, you may have a different mindset when you were generating your older blog posts. If you realise that your opinion on the topic has changed according to the current trend, updating your older posts may become effective or valid in the present scenario. You, therefore, need to go through your older posts to update them with fresh opinions.
3. Spark conversation
Conversation and comments add value to the content. You may have created a blog post that you expected people to comment it, but you find that nobody reacted to it. Updating the older content with new ideas might make it desirable for conversation. If possible, tell your audience that you have updated the content. You can do this by either republishing the blog post on the homepage or placing an updated label.
4. Retain visitors
Do you know that your loyal visitors will be disappointed if they find out that you are not updating your site? This is true. Your target audience will stop visiting your website or blogging site if they notice that your content is outdated. They won’t bother themselves to dig up further to find what they want. One way of keeping your loyal readers is by updating your old blog posts with new content. This will help keep your visitors coming back for more content.
5. Get an instant boost in search engines
As stated earlier, search engines clearly love fresh and updated content. As soon as you continue to update your old posts and titles with insightful materials and data, your site will experience an organic spike. As the search engines crawl your blog post next time someone types in a relevant keyword, your site will climb faster and eventually appears on the first page of those search engines.
About the author
This post is written by Andy Merchant, Co-founder of Bloggers Required. When Andy is not working, he can found him with a camera in hand, pretending to be an amateur photographer. Find him on Google+ and Twitter.
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