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What Is A Domain Authority & Score?

If you’re a blogger, you may already be familiar with terms like DA and DA score. Today’s blog post is here to give you full rundown of everything you will need to know about domain authority, how it affects your blog and how to increase it and, ultimately, charge more for your services.

Domain Authority, or DA, is a search engine ranking score. This score will predict how likely you are to rank and show on search engines results pages. Your DA score can give you a good idea of your running strength and how much your site can contribute to backlinks and collaborations.

Your blog’s DA is calculated by the number of links pointing to your website, the quality of incoming links, the quality of your content across your site, social signals & promotions and the general SEO of your site.

You can check your blog’s DA here.

Image from Unsplash

Blogging & DA

Your DA is shown on a sliding scale of 1-100. Many factors impact your DA score and there are some easy ways to grow it.

Many bloggers find themselves ranking between 10+ and 30+. The higher your DA score, the better your ranking, the more you can charge to work with brands on blog collaborations.

Your blog, regardless of how old it is, needs to have a DA score for you to begin working on the big kinds of collaborations that earn you money. Luckily for bloggers, having lots of relevant content can significantly improve DA scores straight away.

Growing Your DA

Unfortunately, there is no one thing that you can do to increase your domain authority. We can’t give you a magic button to press to miraculously make it increase. We wish we could.

But, there are lots of little things that you can do to improve your DA score over time. Here are a few ideas to help you boost your DA:

  • Remove bad or broken links from your site. 
  • Begin link building – this doesn’t mean swapping links to irrelevant sources just to give yourself a boost. Make sure your links are relevant, in tune with your content and good quality.
  • Guest post for other bloggers and so some good blogger outreach. Blogging is a community so use it for this!
  • Optimise the existing content on your site: titles, meta descriptions, general post copy. Ensure you’ve installed one of our recommended SEO plugins to give you a cheat sheet
  • Ensure your site is submitted to Google Search Console – let Google know you exist and how amazing your content is.
  • Optimise for mobile. We live in a mobile world, people access your page using their phone so make sure they can read it easily on the go
  • Optimise your page speed. Slow load times is a killer for blog performance overall. Strip any slow loading factors and see your DA increase
  • Be social. Bloggers and social media go together like peas and carrots. Make sure that Google can see that the social signals pointing your site are positive and consistent
  • Be patient. Your DA will not shoot up overnight. Make sure to follow all of these top tips and monitor your DA weekly. You will likely see an increase over time!

image from Unsplash

Apply For DA-Specific Collaborations

Once you use our chosen domain authority checker, review your blog and start actioning some of our easy tips, you’ll be able to start applying for DA-specific collaborations.

There are lots of places for you to find DA-specific collaborations. Bloggers Required is our tip pick (of course). Second pick is Get Blogged.

If you know your blog’s DA score, you will know your worth as well as next steps to boost it. You’ll be able to charge a competitive price to do what you do best – create content and engage with your audience.


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