Please share this assignment with other bloggers.

What Is A Media Kit

A bloggers media kit, sometimes known as a press kit, is your blogging business card.

Pre-packaged to fit your blog’s branding and aesthetic, a blogger media kit will house all of your promotional material that gives brands insight into the kind of services you offer, your blog’s background and metrics and your rates for collaborations.

If you are a blogger, you need to have a stylised and up to date media kit on your blog. To increase your chances of securing all kinds of collaborations, you need to ensure that your media kit is easy to find in blog navigation, is shared across your social media channels and that you can send it directly to brands when pitching.

Why All Bloggers Need A Media Kit

Regardless of the size of your blog, your blogging ambitions and whether you’re looking to earn money from blogging, you need a media kit.

Your blog is a powerful tool. It can help all kinds of brands expand their businesses, build their links and find more customers. Your corner of the internet can help you gain new skills like html coding, photoshop, content creation, photo editing (and so much more). With a blog, you can connect with people all over the world. The blogging community is huge and (most of the time) excellent.

Brands of all sizes are always looking for new bloggers to work with. You can make it easy for them by sharing your media kit within the navigation bar of your blog. Why not share it on your contact page?

We recommend that you create your own media kit and then share it regularly in these places:

  • Across all social media platforms – including in stories and in feeds
  • When using the #bloggersrequired and #bloggerswanted tags on Twitter
  • Via email when pitching to brands

Our Top Media Kit Picks & Templates

Before you can share your masterpiece, you’ll need to know what exactly to put in it, right? We’ve got some easy go-tos for you as well as some of our favourite blogger media kit examples!

Canva is your go-to for the best templates. Many bloggers use Canva as a basepoint to create their own assets and personalise them with their blog branding.

Here are some of our favourite templates from Canva:

a media kit example

an example of a media kit

These examples show you different ways to show off everything that is amazing about your blog and the services you offer.

Your media kit is your chance to show off and shout from the rooftops – let your stats be known, share your follower numbers and your rate of growth!

Pitch To Brands

When you have your media kit sorted, you’ll be able to pitch to brands with just a few sentences in an email and a link to your kit or blog.

We’ll be covering more about how to create irresistible pitches over the next few weeks, so stay tuned!


If you would like to get involved with Bloggers Required, we're always happy to hear from prospective advertisers, newsletter sponsors and partners, just give us a shout at [email protected]

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