Why Bloggers Should Get into Podcasting

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Why Bloggers Should Get into Podcasting

Blogs have provided a great avenue for people to air out their thoughts or provide useful information to the public. They have been very effective and reached a vast majority of people. Changes in time and technology have driven the rise of podcasts, a very powerful and involving tool that has taken the attention of many bloggers. It gained popularity when iTunes included podcasts to its software in 2005. More and more bloggers are now adopting podcasting into their business.

This post aims to give bloggers tips on why they might turn to podcasting to complement their existing established blog.

Attention

Readers have a tendency to skim hastily through blog posts. It is not a surprising fact that various viewers have already skimmed through this particular article in a few minutes at the expense of intricately reading the content. This is an issue that is ascent in podcasting whereby listeners may sit and listen to a thirty-minute or even a one-hour long podcast. They pay more attention for longer periods than the typical blog readers.

Furthermore, through podcasting, an individual can reach a myriad of people who may not prefer staring at a computer for long hours, or may be in situations that do not allow them to. For instance, the audience may include persons using public transport, a somebody at the gym, a patient in a hospital bed, or a consultant seated at his office. By having a podcast in the background of an individual’s everyday life, bloggers open up their blogs to people who lack the time and opportunity to sit and read the web.

Connection and Engagement

Exemplary writers reflect their personalities in their pieces. However, listening to another person’s voice creates a much deeper bond. From the voice, humor, sarcasm, inflection, and even enthusiasm, podcasts create a much greater sense of connection that cannot be achieved through textual means.

The Podcasting Revolution

The uptake of podcasts in the US in the recent past has been quite remarkable.

As much as the UK has experienced a much slower growth of this platform, its uptake has recently dramatically increased, with BBC Radio stations spearheading the process (bbc.co.uk/podcasts). Due to this overwhelming growth, bloggers are increasingly turning to podcasts with more people trying to get a place at the forefront of the podcast revolution’.

Get going

If you’re looking to get started with podcasting, head over to thepodcasthost.com and check out The Ultimate Podcasting Resource List, for recommended podcasting equipment, software and tools to get you started.

Bonus. WordPress Podcasting plugins

Why Bloggers Should Get into Podcasting

PowerPress is the No. 1 Podcasting plugin for WordPress. Developed by podcasters for podcasters; features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, podcast SEO features, and more! Fully supports iTunes, Google Play, Stitcher, and Blubrry Podcasting directories, as well as all podcast applications and clients.

Why Bloggers Should Get into Podcasting

Seriously Simple Podcasting is an easy-to-use podcasting solution for WordPress that is as powerful as it is simple. It uses a native WordPress interface and has minimal settings so as not to distract you from what you really need to do – publish your content.

Why Bloggers Should Get into Podcasting

The Podcasting plugin by TSG brings complete podcasting support to WordPress. This allows you to use any media file from somewhere on the web (either your site or another site) and it will add it to an iTunes-based feed. The Podcasting plugin also includes player support allowing visitors to play the media file directly on your site.

The Podcasting landscape

About the author

This post is written by Andy Merchant, Co-founder of  Bloggers Required. When Andy is not working, he can found him with a camera in hand, pretending to be an amateur photographer. Find him on Google+ and Twitter.

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