Bloggers, by our very nature, we share our personal experiences with the online world. And whether you are updating your blog daily, weekly, monthly or somewhere in between, it’s can be a place that you can be as open as you wish, express your opinions.. lay yourself bare. Whether it’s your feelings on the latest wallpaper range, political struggles or parental debates, you can share your woes, worries, passions, triumphs.
And sometimes this is really heartfelt. Sometimes you really want the world to see and feel what you see and feel. We all want our readers to associate with our posts, but sometimes we want a real connection, where the reader just has to get to the bottom of your post.
I try and do this a lot. My whole blog is an explanation, description and opinion on how our family, and in particular our autistic and ADHD kids, interact with the world. Our daily struggles and achievements. Our deepest lows and our glorious highs. If I’m not connecting with my readers, they won’t understand what we are going through and the blog is in fact pointless. So what would I pass on about writing posts that connect with others?
1. The title contains the key point of your post – back to basics, people are less connect with your post if it’s not what they are looking to read about.
2. Try not to splurge your emotion onto the page – it’s easily done when you feel passionately about something and it’s a great way to get words out in a draft format. However, if someone is going to feel your story then you have to make it a story. Posts should still have a beginning, a middle and an end.
3. Provide the question being answered in the opening – what difficulty is being overcome, what is amazing about the rest of the post?
4. Engage the reader in your scene – describe what’s happening, use conversations and follow the chronological order of events.
5. Give yourself time to speak from the heart – be real and honest. I rarely get angry online as I write afterwards events have happened. I will write about what it felt like when my son was rejected, not about how angry I am that he was. If I’ve cried, I’ll say so but only if it’s about conveying how I feel.
6. Look and connect online with bloggers in your niche to share with – if they are already interested in your topic of conversation, then they are more likely to connect with your content.
Some of my most precious posts seemed to fail to take off. It can be when in the same week my post about making a spring tree collage at playgroup is more interesting than the one that explains why my son went into an autistic meltdown at the supermarket. But it’s worth remembering that some topics will simply appeal to a greater range of people and that doesn’t mean my autistic meltdown post flopped. Indeed a quick scan through the comments and I find the post has meant a great deal to some.
If you’ve got any tips for connecting with your readers, I’d love to hear them too.
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